b) What are the motivating factors that will interest your friend to visit the recommended attraction?
The whole ambience of Singapore Zoo is amazing and breath-taking as it is decorated perfectly to suit the theme of nature and animals. Interesting sculptures and designs could be seen at the Singapore Zoo. One of the things that caught my attention was the signboard, as it was creatively designed with the animal’s head crafted beside the name of it.
 |
| Signboard in Singapore Zoo |
Moreover, there are over 2,800 animals and more than 300 species inhabiting the tropical rainforest, thus you would be able to snap pictures of different animals or even together with the animals. What is more fascinating is that, you could also take a picture with them up close and personal, as Singapore Zoo adopts the open concept layout in displaying their animals. Furthermore, since you are an animal lover and love to know more about animals, I believe that is also a good opportunity for you to visit Singapore Zoo as some interesting facts about the animals will be shown at the animal exhibit itself. “Edu-tainment” therefore played its role in Singapore Zoo. New experience will also be created as you will be able to enjoy animal feeding sessions with different animals for example the giraffe or elephants. Different shows will also be performed at different timings to keep you occupied.
Besides that, t-shirts, hats and soft-toys will be sold at the souvenir shops if you want to keep some Singapore Zoo memories.
 |
Souvenir Shop
|
Core Products
You could learn and educate yourself through the activities and shows that were put up and at the same time having a fun and memorable day in Singapore Zoo.
Tangible Products
 |
| Giraffe Feeding Session |
Singapore Zoo has an open concept layout, whereby some of the animals are able to roam around freely for example, the Fragile Forest. Bat, lemurs and sloth are there roaming around the area and you are given a chance to snap a photo with them without the cage barriers.
Other tangible products include animal feeding session with the kangaroo, elephant, giraffe and many more. Not only that, Singapore Zoo also offers pony ride and also a vintage colonial horse-drawn carriage as one of their activities. Also, as I said earlier, interactive games and also interesting facts about the animal are displayed at the animal exhibit.
 |
| Hard & Soft Copy of Photos |
Another tangible product that were there, were the brilliant shows that was put up by the animals and also the zoo-keepers, for example, ‘The Elephant at Work and Play’ and ‘Animal Friends Show. These shows are not only meant for entertainment purposes but also have a strong message behind it, the ‘Rainforest Fights Back’ for example, is about saving the animal homes.
Other than that, for memory keeping, you could also buy photos of you that was captured in the Singapore Zoo together animals at the photo booth- it is available in both hard and soft copy.
Augmented Products
Augmented products include, push-cart selling snacks and water, scattered at a strategic place for the guest to dehydrate themselves or to replenish their energy after a long walk. Some eateries could also be found in Singapore Zoo, for example KFC and Ah Meng restaurant if you feel hungry.
Other augmented products are the retail stores that are located both entrance and the Rainforest Kidzworld and also, not forgetting the carpark that was located just infront of the Singapore Zoo.
 |
| Rental Services |
Singapore Zoo, also caters to the elderly as they would be able to rent wheelchairs if they are going to have difficulties to walk for a long distance. In addition to that, tram rides are there, if you are tired of walking. Strollers and wagons for children are also available for rent if the families need one. If you wish to keep some valuable things, you could also rent lockers.
Nearby taxi stand and bus stop are also there for an easy accessible to Zoo.
What benefits (tangible and intangible do you think your friend will enjoy when she visits the attraction?
If you were to go to Singapore Zoo, you would be able to learn new stuffs about the animals and gaining a whole new experience. Moreover, there are few official Singapore Zoo’s photographer that will capture your beautiful moments with the animals, thus as a tangible product, you would be able to purchase those photos at the photo booth that is located at the entrance of the Zoo. Souvenirs could also be bought at the shop besides the photo booth area; hence you would be able to keep these things as memories when you return back to your country.
