a) How would you classify the attraction according to visitors target market?
Singapore Zoo is definitely a family friendly environment that targets the millennial and also animal lover which falls under Generation X and Generation Y. This clearly shows when I had my visit to the Zoo with my family earlier this month. A number of Singaporeans could be seen in the zoo and also other visitors from different parts of the world mainly, from Malaysia, Indonesia, China, India to even Japan.
As Singapore Zoo entice most of the younger generations, without a doubt these targeted groups definitely would bring their parents along. Therefore, as you can see one of the strategy to pump in more visitors to Singapore Zoo, is to catch the attention of the younger generation – children. Reason being is because they are the ones that will affect one’s buying decision process. To conclude that, by using demographic segmentation families with younger children is probably their main target for Singapore Zoo.
However, not only they are targeting families with young children, but also couples and teenagers who love animals. As an example, using psychographic segmentation – personality, some of the Singapore Zoo’s visitors adore the nature and also the wildlife hence their personality traits certainly influence their decision made. In addition to psychographic segmentation, these visitors are mostly from the mid – high range income people, as the entrance fee is quite high for a zoo attraction. Nonetheless, the trip is definitely value for money!
The parking lot is like a walking distance to the Zoo; hence most of the families that are staying visitors – both local and overseas, could be seen taking car as their transportation to the Zoo. Coaches however, are usually the mode of transportation for tour groups. Most Singaporeans on the other hand, had already familiarize with Singapore’s transportation certainly opted for public transportation – by taking Bus 138, Bus 927 or Bus 926.
The peak time for Singapore Zoo, are Saturdays, Sundays and also school holidays as this period they are most likely be able to enjoy their quality time together with their families, and to put off their work aside.
a) How would you classify the attraction according to visitors target market?
Singapore Zoo is definitely a family friendly environment that targets the millennial and also animal lover which falls under Generation X and Generation Y. This clearly shows when I had my visit to the Zoo with my family earlier this month. A number of Singaporeans could be seen in the zoo and also other visitors from different parts of the world mainly, from Malaysia, Indonesia, China, India to even Japan.
As Singapore Zoo entice most of the younger generations, without a doubt these targeted groups definitely would bring their parents along. Therefore, as you can see one of the strategy to pump in more visitors to Singapore Zoo, is to catch the attention of the younger generation – children. Reason being is because they are the ones that will affect one’s buying decision process. To conclude that, by using demographic segmentation families with younger children is probably their main target for Singapore Zoo.
However, not only they are targeting families with young children, but also couples and teenagers who love animals. As an example, using psychographic segmentation – personality, some of the Singapore Zoo’s visitors adore the nature and also the wildlife hence their personality traits certainly influence their decision made. In addition to psychographic segmentation, these visitors are mostly from the mid – high range income people, as the entrance fee is quite high for a zoo attraction. Nonetheless, the trip is definitely value for money!
The parking lot is like a walking distance to the Zoo; hence most of the families that are staying visitors – both local and overseas, could be seen taking car as their transportation to the Zoo. Coaches however, are usually the mode of transportation for tour groups. Most Singaporeans on the other hand, had already familiarize with Singapore’s transportation certainly opted for public transportation – by taking Bus 138, Bus 927 or Bus 926.
The peak time for Singapore Zoo, are Saturdays, Sundays and also school holidays as this period they are most likely be able to enjoy their quality time together with their families, and to put off their work aside.
